This type of prank leverages the anticipation created by Snapchat’s “tap to view” functionality. A user sends a seemingly intriguing or alarming message, image, or video snippet, prompting the recipient to tap to reveal the full content. The “reveal” is often a harmless but surprising image, video, or jump scare designed to elicit a startled reaction. For example, the initial snap might show a partially obscured image suggesting something shocking, while the full view reveals something mundane and humorous, like a picture of a cat.
The effectiveness of this prank lies in its exploitation of curiosity and the element of surprise. Within social media dynamics, these pranks can strengthen bonds between friends through shared laughter and lighthearted interactions. They tap into a common desire for playful connection and can contribute to a sense of community within online social circles. Historically, pranks have existed in various forms across cultures and throughout time, and this digital iteration reflects an evolution of these playful social interactions within the context of modern communication technologies.